Naseem Holidays · نسيم Brand Guide · v1 · 2026
نسيم

The art of travelling
on a gentle breeze.

A foundational brand guide for Naseem Holidays — luxury escorted journeys across Europe, with an Arabic guide by your side. The established logo, the brand colourway, and the type system that ties it together.

01 · Logo 02 · Colour 03 · Type 04 · Voice
The name

Naseem means a gentle breeze.

In Arabic, نسيم (naseem) is the soft, cooling breeze that carries you onward. It is the feeling we want every traveller to have — effortless, refined, unhurried. The brand evolves the existing escorted-tour heritage (deep navy & gold, the lift of flight) and adds the lightness of air and movement.

Effortless

Everything is handled — transfers, hotels, guiding. The guest simply arrives and enjoys. The brand should always feel calm and assured, never busy.

Refined

Four-star comfort, elegant typography, generous space. Premium without shouting. Gold is an accent, not a flood.

Familiar

An Arabic-speaking guide and a warm, personal welcome. Bilingual touches (نسيم) signal belonging for our core travellers.

01 · Identity

The logo

Our identity is the established NH mark — the navy monogram lifted by a gold breeze-swoosh that releases into a flight trail, set above the NASEEM HOLIDAYS wordmark and the Arabic نسيم. Use it exactly as supplied; this guide governs how it sits alongside colour and type.

Primary

On light

The standard lockup — the NH monogram lifted by its gold breeze-swoosh, the NASEEM HOLIDAYS wordmark, and the “Escorted Tours · Arabic Guide” descriptor.

Naseem Holidays logo
Use on: white, cream and pale photographic areas. Keep clear space of at least the height of the “N” on every side.
Web headerLetterheadDocuments
Reversed

On dark

On navy and busy imagery, set the logo on a white rounded plate to protect legibility — the same treatment used across our site footers and hero.

Naseem Holidays logo
Use on: navy backgrounds, hero photography and the final call-to-action. Never place the navy mark directly on a dark or busy field.
Hero / footerApp splashSignage

Master artwork is supplied as a transparent PNG; single-colour and reversed (white) versions are available for production.

02 · Colour

Two colourways to choose from

The same identity, dressed two ways. Heritage keeps the trusted luxury of navy & gold. Breeze opens it up with airy teal and warm sand — closer to the meaning of the name. Heritage is our primary colourway across the site; Breeze is held in reserve for lighter, seasonal moments.

HeritageNavy · Gold
Navy#0E2A4C
Ink#0A1F39
Gold#C7A24A
Sand#E3C77E
Cream#F8F3E9
BreezeTeal · Sand
Deep#0C5A66
Teal#137C8B
Sand#E8C988
Sky#E7F2F3
Paper#FBFAF6
03 · Type

The type system

An elegant high-contrast serif for headlines, a Trajan-like serif for the wordmark, a clean humanist sans for everything functional, and a warm Arabic companion.

Display / Headlines
Cormorant Garamond
A gentle breeze
AaBbCcDd · 1234567890 · & ? !
Logo wordmark
Marcellus
ABCDEFG · HOLIDAYS · 1234
Body / Interface
Mulish
15 Days · 4 Countries
Regular · Medium · Bold · Extrabold
Arabic companion
Tajawal
نسيم للعطلات
رحلات أوروبا الفاخرة · ١٢٣٤٥
04 · Voice & usage

How we speak & show up

Warm, assured, never pushy. We sell calm and care, not urgency. A few taglines and the basic rules for the mark.

“Travel on a breeze.”

Primary tagline — short, ownable, ties to the name.

“Europe, beautifully handled.”

Service-led line for escorted-tour messaging.

“Your guide speaks your language.”

Leans on the Arabic-guide differentiator.

Do
  • Give the logo clear space — at least the height of the “N” on every side
  • Use gold as an accent: rules, the breeze-stroke, key figures
  • Pair big serif headlines with calm sans body text
  • Let photography breathe; keep layouts airy
Don’t
  • Don’t stretch, tilt or add drop-shadows to the mark
  • Don’t fill whole backgrounds with gold
  • Don’t place the navy mark on a busy photo without a scrim
  • Don’t mix both colourways in one layout
See the brand in action — Homepage →